It started as a crazy idea and has grown to become the largest biathlon event.
50,000 biathlon fans welcome you with a deafening noise. It likes like you are running into a wall, but then it’s like being carried on a wave of euphoria. You take the horseshoe bend through the stadium and arrive at the shooting range. Rifle in your hands, load and release the safety catch; level your gun. All of a sudden it’s as still as a mouse. 50,000 biathlon fans are holding their breaths. Every shot will be experienced by all. Every hit a collective achievement, every miss a disappointment X 50,000. You can’t get this close to the action anywhere else. Who will withstand (the pressure), steadily hold the rifle…and hit the target? She or he is fit & ready for every shooting range in the Biathlon World Cup, the World Championships or the Olympic Games.
Based on Andrea Henkel’s experience, „one can gain lots of self-confidence at the shooting range.“ „But the opposite can also happen.“
These world-class biathletes will raise to the challenge of the Biathlon World Team Challenge (WTC) for the eleventh time this upcoming December – not somewhere in the biathlon strongholds of Scandinavia, Siberia, the Alps or in Thuringen, but in one of the biggest metropolitan areas in Europe. Right in the the middle of the „Ruhrpott“ (the Ruhrgebiet), the region that has developed, or is at least working hard to do so, into the „Ruhr Metropole.“ In the Veltins Arena „auf Schalke“ (on/at Schalke) – where FC Schalke 04’s footballers normally play their home matches in the German Bundesliga or in the European Cup. In a stadium that, thanks to it’s impressive multifunctionality, can be turned into an ice hockey arena, a handball hall or a concert auditiorium in a matter of days.
The premiere „auf Schalke“ on December 28, 2002 was a success in every aspect: 35,000 biathlon fans in a sold-out Veltins Arena – almost 20,000 seats had to be initially blocked-off because of the shooting range – and, at peak viewing times, more than five million viewers on tv proved enormous interest. And that was justifiable, as an exciting, world-class competition, as well as a variety of supporting programs/acts coupled with a cozy winter village from 11 am – 8 pm in the evening, were the perfect mix. The Schalke Arena shook when it was announced that Martina Beck and Michael Gries were the premiere’s winners, ahead of Albina/Victor Maigourov (Russia) and Sanna- Leena Perunka (Finland). The concept was honed in the following years and the ambiance was optimized: the bark mulch that covered the concrete floor in the Veltins Arena (that got kind of mushy due to the melting snow, and did not look so nice on tv) has been replaced by a white carpet placed on hundreds of pallets, giving the impression of a snow-covered winter landscape, complimented by hundreds of fir trees from nearby Sauerland.
And in order to increase the stadium’s capacity to more than 50,000, the shooting range has been enclosed by a bullet-proof glass in the mean time. Additionally, various suppliers of artificial snow were tested. As a result, within one year, the starting gun went off in the Veltins Arena while the last meters of the cross-country course were being cordened off. In the mean time, a well-oiled partnership has been formed between operators of the Veltins Arena and the Neuss Ski Hall so that there are always optimal conditions for the biathletes on the +/- 1.2 kilometer long cross-country course.
„It’s exciting to practice one’s own sport in a packed football stadium,“ explains Andrea Henkel why she is taking part in her fifth Biathlon WTC „auf Schalke.“ „ One is so close to the spectators, like no where else. The atmosphere is incredible, (the place is totally rocking). When you walk into the stadium, you get chills down your spine. And the chills are even more intense whenever you, or another German (athlete), is in front. I envy the football players, they experience this every week.“
Herbert Fritzenwenger still finds the Biathlon WTC one-of-a-kind. „It’s because of the unbelievable atmosphere that the 50,000 spectators are able to create in a football stadium. And behind the scenes, the organizational capabilities of the team behind this effort enabling us to organize this event in the Veltins Arena.“ No wonder that Christoph Sumann, the co-champion of the Biathlon WTC together with Kati Wilhelm, especially enjoyed and appreciated the atmoshere: „ I am the first Austrian who was cheered in a German football stadium!“ Kati Wilhelm rounded off her successful career in style. „It’s an amazing feeling, tryng to come back eight times „auf Schalke“; it was wonderful each and every time, the jewel on my crown.“